Routledge Communication Series

New and Published Books

401-410 of 420 results in Routledge Communication Series

401. Makers of the Media Mind

     Journalism Educators and their Ideas

     Edited by Wm. David Sloan, Wm. David Sloan

     Series: Routledge Communication Series

     Makers of the Media Mind is a collection of analytical essays focusing on the most important and original ideas contributed to the field of mass communication by journalism educators. Divided into six sections representing the most prominent areas of specialization in the field, this text serves...

     Published June 30th 1990 by Routledge
402. Cultures, Politics, and Research Programs

     An International Assessment of Practical Problems in Field Research

     Edited by Uma Narula, W. Barnett Pearce

     Series: Routledge Communication Series

     A compilation of authoritative reports from seasoned researchers working in eight different countries on five continents, this volume examines the concept that conditions of local feasibility are constitutive of research practices not simply obstructions to the realization of an ideal. The result...

     Published June 30th 1990 by Routledge
403. Social and Cultural Aspects of Vcr Use

     By Julie Dobrow, Julie Dobrow

     Edited by Julia R. Dobrow

     Series: Routledge Communication Series

     Published April 30th 1990 by Routledge
404. Television and the Quality of Life

     How Viewing Shapes Everyday Experience

     By Robert Kubey, Mihalyi Csikszentmihalyi

     Series: Routledge Communication Series

     Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and experience television -- and how television viewing both contributes to and detracts from the quality of everyday life. Studied within the...

     Published March 31st 1990 by Routledge
405. Deceptive Advertising

     Behavioral Study of A Legal Concept

     By Jef Richards

     Series: Routledge Communication Series

     This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this...

     Published March 31st 1990 by Routledge
406. News As Discourse

     By Teun A. van Dijk

     Series: Routledge Communication Series

     Published January 31st 1990 by Routledge
407. formative Evaluation for Educational Technologies

     By Barbara N. Flagg, Barbara N. Flagg

     Edited by Barbara N. Flagg

     Series: Routledge Communication Series

     The designers of educational or training programs that employ electronic technology might have many questions about a project while it is still in the early stages of development. For instance: Is the program's presentation too simple, or too complex for its target audience? Does the pacing of the...

     Published November 30th 1989 by Routledge
408. Darwinism in the Press

     the Evolution of An Idea

     By Edward Caudill

     Series: Routledge Communication Series

     Numerous books and articles have outlined Darwin's impact on American scientists, philosophers, businessmen, and clergy in the 19th and early 20th centuries. Few, however, have undertaken a study of Darwinism in the form in which it was presented to most Americans -- popular newspapers and...

     Published October 31st 1989 by Routledge
409. Communication and Health

     Systems and Applications

     Edited by Eileen Berlin Ray, Lewis Donohew

     Series: Routledge Communication Series

     This volume examines this rapidly growing and changing field by applying a unified framework that integrates both interpersonal and mass communication investigations into theoretical and applied issues. Using a systems perspective as the organizational framework, relevant issues in the...

     Published October 31st 1989 by Routledge
410. Public Relations Theory

     Edited by Carl H. Botan, Vincent Hazelton, Jr.

     Series: Routledge Communication Series

     Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication...

     Published August 31st 1989 by Routledge